Author: Shafqat Shafqat

What constitutes the JENNIE collaboration with Gentle Monster project? It’s a sustained eyewear partnership between Korean brand Gentle Monster and BLACKPINK’s Jennie that blends high-fashion optics with playful, collectible design. The collaboration has arrived in themed drops—Jentle Home released in 2020, Jentle Garden from 2022, and Jentle Salon (2023)—each with distinctive visuals, packaging, with accessories. Fans pursue them because they remain wearable, limited, and tied closely alongside Jennie’s personal aesthetic. The partnership exists at the crossroads of K-fashion, popular culture, and premium eyewear, which explains why items often sell out rapidly at retail then then cycle into resale. Each drop…

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